The Linus Group

Weekly Report · Mon May 25 – Sun May 31, 2026

Comparison period: Mon May 18 – Sun May 24

Items Needing Client Action

Test email delivered to Clarissa on May 29 after internal review. Final client sign-off is the last step before the newsletter can deploy (targeted for June 2). The June issue features the MATTER Chicago recap, a category-leadership framework, and the State of Science survey announcement.

Awaiting Approval

Newfangled In Progress

TLG-25: Email launch details finalized

Due Jun 1

TLG-25: June Newsletter deployment

Due Jun 2

Recently Completed

TLG-25: Linus team submitted newsletter copy + email image

Completed May 26

TLG-25: Copy review, strategy review & content finalized

Completed May 27

TLG-25: Internal email & preview review

Completed May 28

TLG-25: Test email sent to client

Completed May 29

New Leads

this period

Conversions

this period

MQLs

none tagged this period

SQLs

none tagged this period

Scoring criteria: Hot — senior commercial/marketing/strategy leader or founder, at a target-vertical company (life-science tools, diagnostics, medtech, pharma/biotech, healthcare orgs), with real engagement (gated download + 3+ page views or multiple conversions). Warm — target-vertical company plus either a senior/relevant title or meaningful engagement (3+ page views). Cold — baseline activity, junior titles, fractional/solo-advisory roles, or unclear vertical fit. Per-lead form attribution is inferred from channel; Insight Engine reports form counts at the account level.

All New Leads

Hot Sabrina Zimmerman View in Insight Engine ↗

Broken String Biosciences

Director of Business Development

Direct 28 page views 1 conversion

Converted On

Site form submission (week of May 25)

Assessment

Director of Business Development maps to LINUS's commercial-leader buyer persona.
Broken String Biosciences is a genomics / DNA-sequencing tools company — squarely in the target life-science tools vertical.
Exceptional engagement: 28 page views in the window, far above the single-visit norm.
Direct channel plus deep browsing suggests active, self-directed research rather than ad-prompted curiosity.
Contra-indicator: personal Gmail address limits firmographic confirmation, and BD sits adjacent to (not squarely in) the marketing-leadership persona.

Warm Kelly Gann View in Insight Engine ↗

Ansa Biotechnologies, Inc.

Marketing Director

LinkedIn (paid) 1 page view 1 conversion

Converted On

Article: Are Life Science Tools Suppliers Losing Commercial Influence to AI? (week of May 25)

Assessment

Marketing Director maps directly to the Life Science Commercial & Marketing Executive persona.
Ansa Biotechnologies is a DNA-synthesis / synthetic-biology company — target life-science tools vertical.
Verified business email (@ansabio.com) supports the firmographic match.
Activity is light so far — a single ad-driven visit plus the AI Research download — so interest is signaled but not yet deep.

Warm Satish Boppana View in Insight Engine ↗

Kline

Founder

Direct 25 page views 1 conversion

Converted On

Site form submission (week of May 25)

Assessment

Founder-level authority — full decision scope.
Very high engagement: 25 page views via direct channel, indicating deliberate, self-directed research.
Contra-indicator: company / vertical fit is unclear — getkline.com does not read as a life-science tools or pharma company, so ICP alignment should be confirmed before outreach.

Cold Steve Manobianco View in Insight Engine ↗

Modality.AI

Director of Business Development (Fractional)

LinkedIn (paid) 1 page view 1 conversion

Converted On

Article: Are Life Science Tools Suppliers Losing Commercial Influence to AI? (week of May 25)

Assessment

Commercial title, but fractional / advisory rather than an in-house budget owner.
Email tied to PSG Life Sciences (a consultancy), which tempers company-fit clarity.
Baseline activity: a single ad-driven visit and download.

Cold Brooke Murphy View in Insight Engine ↗

Murphy BioStrategy

Fractional Commercial Strategy Executive (Advisory)

LinkedIn (paid) 1 page view 1 conversion

Converted On

Article: Are Life Science Tools Suppliers Losing Commercial Influence to AI? (week of May 25)

Assessment

Solo / fractional advisory consultant rather than a buyer within a target company.
More likely a peer interested in the content than an active prospect.
Baseline activity only.

Cold Brad Kennedy View in Insight Engine ↗

Mirus Bio

Digital Marketing Manager

LinkedIn (paid) 1 page view 1 conversion

Converted On

Article: Are Life Science Tools Suppliers Losing Commercial Influence to AI? (week of May 25)

Assessment

Mirus Bio is a transfection-reagents / life-science tools company — vertical fits.
Title is manager-level (executional), below the VP/Director decision-maker persona.
Baseline activity: a single ad-driven visit and download.

Spam Sophia Cena View in Insight Engine ↗

toptalentvas.com

—

Assessment

Flagged as spam: toptalentvas.com is a virtual-assistant staffing agency — a solicitation pattern, not a prospect.

Spam Amanda Taylor View in Insight Engine ↗

trustedvirtualteam.com

—

Assessment

Flagged as spam: trustedvirtualteam.com is a virtual-team / outsourcing agency — a solicitation pattern, not a prospect.

Conversions by Source

Article: Are Life Science Tools Suppliers Losing Commercial Influence to AI?

44%

Ready to make a difference?

33%

Insiders Signup

22%

Total

100%

Paid Media — LinkedIn Ads

Spend

$440

-2% vs $450 prior week

Clicks

-11% vs 71 prior week

CTR

0.79%

-0.19pp vs 0.98% prior week

CPC

$6.98

+$0.64 vs $6.34 prior week

Conversions

-3 vs 7 prior week

CPA

$110

+$45.71 vs $64.29 prior week

Monthly Budget Pacing

Combined daily cap across the three active campaigns: ~$80/day. May month-to-date spend: $1,746.70 (~$56/day actual) for 31 conversions. AI Research paced near its ~$1,200 target ($1,160, 28 conversions, ~$41 MTD CPA). State of Young Physicians spent $500 as planned. Health 2035 underdelivered at $84.62 of its ~$600 budget — expected for a small retargeting audience. Reference allocation: ~$2,000–2,400/month.

Campaign	Spend	Clicks	Conv	CPA	Daily Budget	Status
AI Research — Losing Commercial Influence to AI? (lead gen)	$280	23	4	$70.00	$40	Active
State of Young Physicians (website visits)	$140	39	0	—	$20	Active
Health 2035 Report (lead gen / retargeting)	$20	1	0	—	$20	Active

AI Research drove all four conversions this week ($70 CPA for the week; ~$41 month-to-date, well within the $150–400 target). State of Young Physicians is a Website-Visits objective, so zero conversions is by design — it posted the strongest CTR (1.16%) and lowest CPC ($3.59). Health 2035 retargeting saw minimal delivery given its small audience. Week-over-week conversions eased (7 → 4) and CPA rose, worth noting ahead of the mid-June AI Research budget review.

No email campaigns were sent during this period. Most recent send: May 2026 Newsletter on May 5 — 524 sent, 17.4% unique open rate, 0.76% click rate, 8 bounces. The June Newsletter (TLG-25) is in final approval (test sent to client May 29) and is expected to deploy in early June. Open rate on the May send tracked below the 25–35% benchmark range — worth watching across the next sends.

Campaign Calendar — May 2026 – Jul 2026

Client-visible milestones and action items across the current month and the next two. Paid LinkedIn campaigns run continuously and are summarized in Campaign Performance. Items in future months are projected from current planning.